Thursday, October 3, 2013

There's No Drama in Tacos

The Bureau of Labor Statistics' National Census of Fatal Occupational Injuries shows that there were a total of 4,383 fatal injuries on the job in the U.S. in 2012. But more importantly, my TV told me catching King Crab is one of the most dangerous jobs of them all.
Think about that, there are people out there risking their lives to ensure we get to eat crab legs. I suppose that's why it costs more than most of the other entrées on the menu. I realize high compensation helps offset the risks, but someone still potentially died for the food sitting on the table before you. Doesn't that seem ridiculous?
Crabbing comes in 5th overall in total number of deaths per year.

I don't remember the last time anyone died preparing my combo plate at a Mexican restaurant. "Oh, one of the line cooks has a terminal disease," said the waiter. "Nope, not good enough. I want him trampled by the beast that will become my carne asada," proclaimed the diner.  

This picture has nothing to do with the story.
Therefore, because of price and prestige, I would like to know how many people died in the preparation of my meal. I think it's the least we can do for the deceased.
"Sir, here is your King Crab platter with extreme stuffed potato skins. A man named Jeremy fell overboard into the chilly Alaskan waters. He was overcome by hypothermia and his body now resides at the bottom of the Bearing Sea. This meal before you is more than delicious, but also a monument to a man," said the waiter. "Splendid, where is my side of ranch?" I reply.

There were 32 fatalities in the Crabbing/Fishing industry in 2012. That number remains constant and only slightly fluctuates from year to year.
Creating a Simple and Smart logo is the first step.
Maybe other restaurants need to "up their game." I keep going back to the fact that there needs to be more peril associated with Mexican food. I just don't see any way to add danger to taco preparation. I think the only way to increase the risk factor is for Mexican restaurants to unite with the sellers of King Crab.

Most of the time when things join forces the result is pretty good. Like, when those homeless kids put their rings together to summon Captain Planet. I think On The Border and Red Lobster should join forces.

I can hear the commercial now:

VO: "At On the Lobster you get quality Tex-Mex and a side of danger with every entrée! While you wait for your crab legs and beans, enjoy our complimentary Shrimps n' Salsa! 

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